Analysis of the Poverty-Stricken Rural Areas' Demand for Rapid Dissemination of Agricultural Information - Taking Wanquan County in Hebei Province as an Example

The majority of rural population in China has limited access to agricultural information at present. Wanquan County was chosen as the studied area, in where the research used questionnaire to survey the current situation of peasants’ demands for agricultural information, as well as the information delivery approaches. A questionnaire was developed and data were collected from 200 peasant households. The major content is focused on the demands for the information service of peasant households, as well as the supply mode of agricultural information acquisition. The survey shows the information dissemination is irregular and the channels of information acquisition are serious in poverty-stricken rural areas. Although there are different types of peasants’ demands for agricultural information, the utilization rate is low. Bridging the digital divide between urban and rural areas will be a major challenge for government in Wanquan County. On the basis of analysis, the research designs a local characteristic industry platform for the characteristic agriculture.